Out of North Philadelphia, Yola and TrapRock Entertainment are creating a new sound for a new generation. Mixing the bounce of trap, the soul of rock, and the emotion of real life. Yola's music is unapologetically raw and undeniably different. From pain to progress, from basement sessions to bid dreams. Yola's TrapRock movement represents freedom - the power to be yourself, no matter how loud or light you shine. With TrapRock Entertainment, Yola isn't iust building a label - he's building a legacy.